Tuesday, January 12, 2021

Search Engine Optimization for Radio Stations

 With time on my hands, I've been thinking about SEO strategies for radio stations and tinkering with data. Came up with this which I thought some of my radio buddies might find interesting. This first chart shows a comparison of keyword searches on Google which, at first glance, looks like good news. The search phrases included were "Radio stations," "Radio online," and "Streaming music."

Next I compared "Radio stations" to "Spotify" and "Pandora" and the results weren't as encouraging. Note: there was an anomaly regarding the "Spotify" search due to a data breach they had toward the end of November (something radio listeners don't have to worry about...) causing their search numbers to spike to 100. I blanked out the data for that week, thus the broken line.

Then, I decided to narrow the search from "Radio stations" to just "Radio" because the previous search seemed a bit unfair and got the following. 

Bear in mind, "Radio" is a very broad keyword search and brings up results that certainly aren't specific to terrestrial broadcast radio stations. In fact, (and this is not great news for my radio buddies) the top results return URL's for streaming services. The thing to take away from that, however, is that if you're working on an SEO strategy for your radio station, prioritizing "Radio" over "Radio Station" would be a good idea. And remember, SEO is a constantly moving target, so what works today may not work next month.

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