Tuesday, January 26, 2021

Injured? Try These Replacement Ads!

 Like most people these days, I don't watch very much broadcast television in real time any more. My daughter and I continue to have a Daddy/Daughter night to watch the Bachelor or Bachelorette so we can add our own sarcastic commentary. My wife and I watch some local news and AFV (and, recently, The Hustler), but that's about it. Most of our other entertainment viewing is streaming of some sort.

The advertisements seen during these shows sometimes seem dubious to me. The examples that stand out: the pervasive ads for various prescription drugs, facial creams touting the benefits of hyaluronic acid, and attorney advertisements which were, wisely, prohibited from the early 1900's until the 1970's.

I'd like to come up with an app for smart TV's that would allow them to swap those ads with print ads from the late 1800's and early 1900's (with the exception of lawyer ads due to the reason noted above). For example, when a commercial for various prescription medicines begins, it would be replaced with something like one of these:

Quick reminder: If you're allergic to Snake Oil, don't use Snake Oil.

For skin care creams with hyaluronic acid, or some other rejuvenation miracle: 

Just remember, according to this ad, to work this cleansing, antiseptic lather into your skin always with an upward and outward motion. AND THEN rub your face for several minutes with a lump of ice.

And let's talk about attorneys...

And finally, the choice of a replacement ad for an attorney is an important decision that should not be based solely upon websites, blogs, or Warren's opinion.

Tuesday, January 12, 2021

Search Engine Optimization for Radio Stations

 With time on my hands, I've been thinking about SEO strategies for radio stations and tinkering with data. Came up with this which I thought some of my radio buddies might find interesting. This first chart shows a comparison of keyword searches on Google which, at first glance, looks like good news. The search phrases included were "Radio stations," "Radio online," and "Streaming music."

Next I compared "Radio stations" to "Spotify" and "Pandora" and the results weren't as encouraging. Note: there was an anomaly regarding the "Spotify" search due to a data breach they had toward the end of November (something radio listeners don't have to worry about...) causing their search numbers to spike to 100. I blanked out the data for that week, thus the broken line.

Then, I decided to narrow the search from "Radio stations" to just "Radio" because the previous search seemed a bit unfair and got the following. 

Bear in mind, "Radio" is a very broad keyword search and brings up results that certainly aren't specific to terrestrial broadcast radio stations. In fact, (and this is not great news for my radio buddies) the top results return URL's for streaming services. The thing to take away from that, however, is that if you're working on an SEO strategy for your radio station, prioritizing "Radio" over "Radio Station" would be a good idea. And remember, SEO is a constantly moving target, so what works today may not work next month.