Employees at Seattle law firm Hagens Berman Sobol Shapiro recently got a big incentive to take up the sport. Management promised bicycles worth $3,500 to any employee who pledges to bike to work three months out of the year.
Okay, they get the bikes at cost, but with 35 people signed up so far they are shelling out 63 grand.
"To me, cycling is more of a creative way of conducting business, whereas golf is more of a businessy, suit-and-tie way of doing business."
Here is the article.